Darkhorse Group
Client
Avantgarde Interior Contracts
Industry
Luxury Interiors & Construction
Role
Brand Strategy, Identity, Collateral
Year
2021
Darkhorse Group redefines craftsmanship at the highest level, an elite team delivering and installing luxury European interiors across Australia.
Project Overview
TL Design Co. developed a bold, confident brand identity that reflects their precision, professionalism, and disruptive edge in a traditionally conservative industry.
The new brand captures the essence of a “dark horse”, a quiet contender with unstoppable momentum – expressed through assertive typography, high-contrast detailing, and a visual system designed to feel architectural yet energetic. Built for visibility and distinction, the identity positions Darkhorse as the go-to partner for high-end brands seeking flawless execution and seamless project management.
Testimonial
We could not be happier with outcome of our rebrand. We spoke with Taryn and provided two briefs. One was specific and in line with what we thought we wanted, the other was create one for us given you are the expert. No limits no constraints. The end result... being brave enough to trust Taryn with the end to end creative process has given us an elevated and attractive brand that is loved by our clients and us. No doubt one of the best creatives in Perth. Taryn and TL Design Co will be a staple resource in how we evolve and grow as a business and a brand. Can not recommend highly enough.
