Client
Mercedes Netball Club
Industry
Community Sports & Recreation
Role
Brand Identity, Website, Creative Director
Year
2026
A complete rebrand for Perth's Mercedes Netball Club, transforming a 95-year legacy into a modern, dynamic identity that honours tradition while celebrating the strength and grace of today's athletes.
Project Overview
This sports club branding project for Perth's Mercedes Netball Club needed a new look that respected their history and values while giving players a modern identity to be proud of. The brief was clear: keep the iconic red and green that ties them to Mercedes College, but make it feel athletic, dynamic, and relevant to today's players.
The new brand centres on a dynamic netball icon that emulates movement in a positive direction, paired with a refined colour palette that feels sophisticated rather than dated. The complete system works everywhere from game-day uniforms to Instagram stories, including logo design, uniforms, merchandise, website, social templates, and email newsletters.
The result gives the club a cohesive identity that honours where they've been while showing young athletes they're part of something current and professional. Everything scales, everything works together, and most importantly - the players are proud to wear it.
Testimonial
We recently worked with Taryn at TL Design Co. to completely rebrand our netball club, and the results have exceeded all expectations. From the very beginning, Taryn took the time to understand our club’s history, values, and the look and feel we wanted for the club. Taryn listened to our vision and transformed our club brand into a modern, athletic and professional identity that still respected the history of our club.
The new logo, colours, and overall style have given our club a fresh, unified look that has been received by all extremely positively. Taryn was very impressive in her attention to detail, communication and collaboration throughout the process. She welcomed feedback, explained clearly all design decisions, and ensured the final result truly represented our club.
We would highly recommend Taryn to any organisation looking for a thoughtful, strategic, and high-quality rebrand.
