Client
Maxgeo
Industry
Mining Software
Role
Brand Strategy & Identity Website Design
Year
2026
maxgeo provides collaborative data management software for the geology and mining industry, helping exploration and mining companies collect, analyse, and connect their geological and operational data.
Project Overview
We defined the complete visual identity for maxgeo from the ground up, starting with strategic brand planning and a new colour palette discovery process, through to the parent logo, sub-brand marks, typography system, and overall visual language. The work established a clear brand hierarchy across the maxgeo umbrella and its child brands, with each sub-brand designed to feel distinct while remaining cohesive within the family. Alongside the identity, we redesigned the website and translated the new visual language into a unified digital experience giving maxgeo a presence that reflects the ambition and scale of what they're building.
Testimonial
We partnered with Taryn on our recent global rebrand and she was an excellent partner throughout the process. She quickly understood our vision and brought it to life through a clean, modern, and highly cohesive design. Her ability to combine strong creative thinking with a structured, methodical approach made the entire process smooth and efficient.
We would highly recommend Taryn to any organisation looking for thoughtful, strategic, and high-quality design support.
- Website Build. Websmith.studio
