Work Faster. Work Safer.

Workhorse

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Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Client
Avantgarde Interior Contracts
Industry
Trade & Field Services
Role
Brand Strategy/Identity, Website
Year
2024

Workhorse is the grounded, hard-working sibling to Darkhorse Group – a brand built for the tradies who make the work happen.

Project Overview

Developed as part of a dual-brand ecosystem, the identity balances strength and approachability, championing reliability, teamwork, and trust.

Where Darkhorse speaks to high-end design precision, Workhorse celebrates craftsmanship in motion — the real work on-site. TL Design Co. evolved the brand to feel robust and relatable: a palette of muted neutrals, heavy industrial typography, and straightforward tone that reflects honest trade and skill. The result is a visual identity that connects with crews on the ground while complementing Darkhorse’s elevated presence.

Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co. Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co. Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co. Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co. Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co. Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.
Workhorse Mats – Brand Identity, Product & Website Design by TL Design Co.

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Let’s work together on your unique project.

Connect Start a project
1300 833 774 [email protected]

TL Design Co. acknowledge that we live and work on the lands belonging to the Whadjuk people of the Noongar nation. We pay our respects to the traditional owners and elders of Noongar boodjar and any lands to which we may travel.